Published by Shockwave Distributors · About our company
SoftWave TRT does not publish a price for its OrthoGold device. Its provider page says investment details are covered in a personal consultation. The clearest public figure we found comes from a chiropractic and acupuncture clinic in Naperville, Illinois, which uses the device and wrote in March 2026 that the OrthoGold 100 costs approximately $75,000 new. Treat that as a reference point, not a quote: ask SoftWave TRT for current written pricing and terms.
If that figure is beyond your budget, a professional radial shockwave machine is a different technology at a much lower price. The Workhorse lineup runs from $3,949 to $13,349. This guide explains what you get for each price so you can decide which category fits your practice.
What the SoftWave price includes
SoftWave sells more than a device. According to its provider page, joining includes:
- The OrthoGold device, which SoftWave describes as a 36.5 lb tabletop unit
- Treatment protocols for more than 50 conditions, with staff training in a single session
- Ongoing coaching calls on patient conversion, communication and operations
- Done-for-you marketing: email, social media, video and patient education materials
- Outcomes tracking and a dedicated support team
If your practice would otherwise pay for marketing, coaching and training, that package has real value, and it is part of what the price buys. If you already have your own marketing and patient flow, you are paying for services you may not need.
How SoftWave technology differs from radial shockwave
SoftWave TRT describes its device as using electrohydraulic spark-gap technology with a patented parabolic reflector, producing a broad, unfocused wave over a treatment area it gives as about 7 cm by 12 cm. Radial shockwave machines, including the Workhorse lineup, work differently: compressed air drives a projectile inside the handpiece, which strikes a transmitter at the tip, and the pressure wave spreads outward from the point of contact.
Because of that mechanism, radial devices are often called radial pressure wave devices. SoftWave's marketing argues that this makes them a different class of therapy, and that is a fair description of the physics. It does not settle which approach is right for a given practice. Radial machines are widely used for everyday soft-tissue work in chiropractic, physical therapy and sports medicine, and they cost far less to own. Ask any supplier for evidence that applies to the conditions you plan to treat, and for the device's regulatory status and intended uses in writing.
| SoftWave OrthoGold | Workhorse radial machines | |
|---|---|---|
| Mechanism | Electrohydraulic, broad unfocused wave (per SoftWave) | Pneumatic radial pressure wave |
| Published price | Not published; about $75,000 new per one provider clinic | $3,949 to $13,349 |
| Pricing model | Consultation; provider program included | Published prices; buy online or ask for a quote |
| Training and marketing | Coaching and done-for-you marketing included | Preloaded protocols, manuals and support; marketing is your own |
| Form factor | Tabletop, 36.5 lb (per SoftWave) | Portable Mini (26 lb) to full-size workstation |
When a radial machine is the better buy
- You want to add shockwave as a cash service without a five-figure commitment.
- You already run your own marketing and do not need a vendor program.
- You treat common soft-tissue complaints and want a machine you can move between rooms.
- You want a second or third unit so more than one clinician can treat at once.
The Workhorse Mini at $3,949 suits mobile work and smaller rooms. The Workhorse Pro at $10,349 is our most popular all-round clinic machine. The Workhorse XL at $13,349 is our flagship, with a handpiece rated for 3.5 million shots and a German KNF air pump.
When SoftWave may be worth the price
If your practice specifically wants an unfocused electrohydraulic device, values a bundled marketing and coaching program, or wants to join SoftWave's provider network and patient locator, the higher price buys things a radial machine does not. Get the full proposal in writing, including any financing, required fees and what happens to support if you stop paying for the program.
Questions to ask before you buy either
- What is the total price, including accessories, required program fees and shipping?
- What does the warranty cover, for how long, and who pays for repair shipping?
- What do replacement handpieces, applicators or wear parts cost?
- What training is included, and what happens after it ends?
- Which conditions do the included protocols cover, and what evidence supports them?
Run the numbers for your practice
SoftWave's provider page cites sessions priced at $150 to $250 each. Whatever you charge, the purchase price determines how many sessions it takes to break even. Enter your own session price and weekly volume in our ROI calculator to compare scenarios.
Sources
Prices and descriptions were checked on November 12, 2026. SoftWave descriptions are the company's own claims; we have not tested the OrthoGold device.
See the machines
Compare the Workhorse lineup or run your numbers in the ROI calculator.